Accounting Master Degree : Company Information

Accounting Master Degree : Company Information

Starbucks Coffee Company

The following article includes pertinent information that may cause you to reconsider what you thought you understood. The most important thing is to study with an open mind and be willing to revise your understanding if necessary.

Starbucks Coffee Company was founded in 1971 by three businessmen in Seattle, Washington who had a love for coffee and tea. It was important to them that the city of Seattle to have access their coffee.

The Starbucks Coffee Company grew slowly but by 1981 had 4 retail stores and a roasting plant that sold whole bean coffee in Seattle only.

By 1983 the marketing manager had a vision of re-creating the magic and romance behind the Italian coffee bar and wanted to test out the concept of selling espresso by the cup. When Starbucks Coffee opened its 6th store in downtown Seattle, the idea had become a hit. Within 2 months the new store was serving over 700 customers a day and it was selling 3 times more than the whole bean locations.

In 1987, the owners of Starbucks Coffee Company decided to sell their coffee business along with the name to a group of local investors for $3.7 million.

The new investors were told that they would open 125 Starbucks coffee stores in the next five years. Starting from a base of 17 stores in 1987, the company expanded rapidly to Vancouver, Portland and Chicago.

Think about what you've read so far. Does it reinforce what you already know about Starbucks Coffee Company? Or was there something completely new? What about the remaining paragraphs?

By 1991 Starbucks had expanded into the mail-order catalogue business, licensed airport stores and expanded further into the state of California.

In 1992 the company went public and after the initial public offering, Starbucks continued to grow at a phenomenal pace that no one had ever seen in the coffee world before. By 1997 the number of Starbucks Coffee stores grew tenfold, with locations in the US, Japan and Singapore.

Starbucks initiated several successful product and brand extensions including offering coffee on United Airlines flights. They also began selling premium teas through its Tazo Tea Company and offering people the option to purchase starbucks coffee online to enjoy at home.

They began distributing whole bean and ground coffee to supermarkets through an agreement with Kraft Foods. They also produced premium coffee ice cream with Dreyers. Starbucks even sold CDs in its retail stores.

Starbucks began turning its name into a household word not through advertising but through word of mouth. In fiscal 2004, Starbucks opened a record 1,344 stores worldwide. The once small regional roaster, Starbucks Coffee Company, now has more than 9,000 locations in 34 countries serving over 20 million customers a week.

That's the latest from the Starbucks Coffee Company authorities. Once you're familiar with these ideas, you'll be ready to move to the next level.


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Article Update
Custom T-shirts -- Put Your Company Logo on Cotton!

If you have even a passing interest in the topic of Company Logo, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of Company Logo.

An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company. In addition to outfitting your company with the custom apparel, you can market your brand by distributing the custom designed clothing to your customers and potential clients.

Ordering custom t-shirts is easy: you can contact a local printer to make them, or you can design and order them online. There are several websites that have t-shirt design interfaces in which you can design and order your t-shirts entirely online. Whatever type of company you choose, however, you will want to make sure that the process they use is screen-printing rather than heat transferring because the prints will last longer and look more professional.

Truthfully, the only difference between you and Company Logo experts is time. If you'll invest a little more time in reading, you'll be that much nearer to expert status when it comes to Company Logo.

Because printing prices can vary drastically, you should get quotes from several different companies before ordering. The benefits of ordering online include convenience, not having to pay taxes on the goods, and in some cases, complimentary shipping. The benefits of using a local screenprinter include being able to see the goods before you purchase them, and perhaps, speaking directly with the artist. A downside to ordering locally includes having to go to the local screenprinter to place your order and then picking the items up yourself. If you order online, however, you will have the items shipped directly to you. An online screenprinter that we find very reputable for printing company apparel and custom t-shirts is DesignAShirt.com. Check the yellow pages for local printers.

Whether you are ordering locally or online, the entire process from ordering to receiving your apparel should take around 2 weeks. If you need the apparel faster, you can opt for other production and/or shipping methods for additional fees. Some companies can get the goods to you from the time of ordering in as early as three business days.

Ordering your own company t-shirts is not the only way to advertise on apparel. Inquire about sponsoring community events that are coming up in your area. These events may have their own custom t-shirts in addition to other promotional materials that you could have your company logo printed onto if you are helping sponsor it. Such events include fundraisers, sporting events, and school functions. Check your local papers and community newsletters for more information about such community events and sponsorship opportunities.

Sometimes it's tough to sort out all the details related to this subject, but I'm positive you'll have no trouble making sense of the information presented above.


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