Accounting Master Degree : Company Information

Accounting Master Degree : Company Information

Good to Great: Why Some Companies Make the Leap... and Others Don't

Good to Great: Why Some Companies Make the Leap... and Others Don't The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

Exceeding Customer Expectations: What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

Exceeding Customer Expectations: What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nation’s #1 car rental company. Drawing upon the time-tested strategies that have propelled Enterprise from a single location in St. Louis into a $9 billion global powerhouse, EXCEEDING CUSTOMER EXPECTATIONS reveals how to:

• Actively seek out unsatisfied customers and quickly turn them into loyal fans
• Hire smart people and train them from the ground up
•Develop methods to reduce costs and add value for your customers in every interaction.
• Grow your business by rewarding employees with financial incentives, forming strong partnerships, and focusing on the long-term
• Thrive during tough economic times by bringing new advantages to the market
• Cultivate a fun and friendly workplace where teamwork rules

In EXCEEDING CUSTOMER EXPECTATIONS, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition by following a simple philosophy espoused by Enterprise founder Jack Taylor: “Take care of your customers and employees first, and the profits will follow.” Winning customer loyalty is like running a marathon–not a 100-yard dash. By mastering this principle, Enterprise has earned not only record profits, but also received numerous awards for customer service and earned an enviable reputation as one of the world’s best companies to work for.

EXCEEDING CUSTOMER EXPECTATIONS imparts timeless lessons on satisfying both customers and employees that you can put to use right away, no matter what your business or industry.

Additional Accounting Master Degree : Company Resources:

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Company Logos

So what is Company Logos really all about? The following report includes some fascinating information about Company Logos--info you can use, not just the old stuff they used to tell you.

A company logo signals the identity of a company. It represents the overall individuality and image of the company. So, company logos must be unique, and the design should be simple and appealing to the clients. A well designed and thoughtfully drawn company logo will definitely add mileage to a company?s business. They help companies to stand out from the crowd.

Generally, there are three types of company logos - text logos, symbol logos, and combination logos. In text logos, the name or initials of the company is written in a particular calligraphic style. Symbol logos make use of graphical symbols, images or icons to represent the company?s individuality. Combination logos include the features of both text logos and symbol logos.

How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything.

You have to be very careful when selecting the design of your company logo. The design of the company logo should go with its philosophy, precepts and ideals. Apart from defining the company?s image, it should also reflect the company's services and goods, if possible. For example, the logo of a sports company should be vibrant and sportive. To bring in the idea sports, symbols of football, baseball, or basketball can be used.

A logo is a company?s identity. So, it should be protected from plagiarism or any form of duplication by other companies. Today, there are several laws to protect the copyright of the company logo. Companies are free to make minor changes in their existing logo. But, drastic changes can affect the brand equity built over the years.

There are various free online sources that help you design your company logo. It is always recommended to consult a professional company logo designer. LogoWorks, Logo Design Guru, and Flyte New Media are among the top online company logo designers.

Hopefully the sections above have contributed to your understanding of Company Logos. Share your new understanding about Company Logos with others. They'll thank you for it.

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