Accounting Master Degree : Company Information
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Valuation: Measuring and Managing the Value of Companies, Fourth Edition
Hailed by financial professionals worldwide as the single best guide of its kind, Valuation, Fourth Edition with CD-ROM combines is thoroughly revised and expanded to reflect business conditions in today’s volatile global economy. Valuation provides up-to-date insights and practical advice on how to create, manage, and measure an organization’s value. Along with all-new case studies that illustrate how valuation techniques and principles are applied in real-world situations, this comprehensive guide has been updated to reflect the events of the Internet bubble and its effect on stock markets, new developments in academic finance, changes in accounting rules (both U. S. and IFRS), and an enhanced global perspective. This package contains a solid framework that managers at all levels, investors, and students have come to trust.
Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?" Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time
The success of Starbucks Coffee Company is one of the most remarkable business stories in decades, growing from a single retail store on Seattle's waterfront to a company with more than one thousand stores nationwide and a new one opening every business day. Starbucks has effected a fundamental change in American life, turning coffee into a national obsession and establishing the coffee bar as a new fixture of Main Street - a home away from home for millions of Americans. In Pour Your Heart Into It, Howard Schultz, the CEO of Starbucks, shares the passion, values, and inspiration that drive the success of this fascinating company. Schultz gives credit for the growth of Starbucks to a foundation of values seldom found in corporate America - values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you," "Compromise anything but your core values," "Seek to renew yourself even when you are hitting home runs," and, most simply, "Everything matters." For entrepreneurs, marketers, managers, and Starbucks' loyal customers, Pour Your Heart Into It gets to the heart of a company that, according to Fortune magazine, "has changed everything...from our tastes to our language to the face of Main Street."
